As a Marketing Specialist, you will be responsible for developing and implementing effective marketing strategies to promote our products and services, generate leads, and increase brand awareness.
Key Responsibilities:
Develop and execute comprehensive marketing plans and strategies to drive brand recognition and achieve business objectives.
Conduct market research to identify target audience, market trends, and competitor analysis.
Create and manage engaging content for various marketing channels, including website, social media, email campaigns, and blog posts.
Collaborate with cross-functional teams, such as sales, product management, and design, to align marketing efforts with business goals.
Plan and execute digital marketing campaigns, including SEO/SEM, PPC, display advertising, and social media advertising.
Monitor and analyze marketing campaign performance using analytics tools and make data-driven recommendations for optimization.
Manage the company’s online presence, including website updates, landing pages, and lead generation forms.
Develop and maintain relationships with industry influencers, partners, and media outlets to enhance brand visibility.
Assist in organizing and coordinating company events, trade shows, and conferences.
Stay up-to-date with the latest marketing trends, technologies, and best practices in the IT industry.
